One of our production assistants brought to my attention a recent discussion on Tyler Colman's wine blog, Dr Vino, wherein much was made about the wine descriptor "light".
We have something to add to that a discussion by way of a preview to a forthcoming Lab Report.
This is the back label of a 1964 Claret (of limited distinction). Bottled and labeled for an American importer's clientele, the wine is described as "light, dry, red Bordeaux wine..."
If "light" as a wine descriptor is indeed a "kiss of death," perhaps that explains why no one bothered to drink this forty odd years ago.